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Hashachar Ha’ole is a leading food company in Israel specializing in children sweet cocoa. The company strives to improve people’s lives and is focusing on Fun & Indulgence products. Recently the company launched a new tube packaging format for its leading Brand – the Hachacha cocoa spread. The spread was introduced in a plastic tube made by LageenTubes. The unique tube was developed by the engineering and technology departments in LageenTubes together with the customer- a cooperation the lead to the first cocoa spread packed in tube in Israel.
The success was enormous. Mothers found the new tube format as much more convenient, less messy and easier to spread on bread. No wonder the new innovative tube got the “innovative product of the year” award.
Today’s fast-paced lifestyle, people seek “on the go” food and beverage packaging, with user friendly features, portion packs and re-sealable options. More and more food manufacturers are moving from traditional food packaging to flexible tubes packaging. LAGEENTUBES has established a dedicated R&D team to develop tubes according to the unique and specific requirements of the food industry, and the changing food consumption behavior of consumers.
LAGENTUBES’ innovation team is constantly designing user-friendly tubes and dispensing closures that make us the preferred choice for advanced food and beverage packaging tubes.